Inspirations for Your Life

How to attract great people (Series) E1

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How to know when you are being USED (Series) E7

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How to be responsible socially

Do you ever notice that people do things that cause challenges with the way society operates? For example, if you're on a street and it's one way, and there is a person trying to go up the one way street. There could be some traffic issues as well as the local law enforcement giving you a ticket for the wrong way on a one way street. In life there are certain things that you need to do to be socially responsible for. For example, when you're out and you're at a party, you're not going to drink and drive. You will instead get a Uber or a cab to take you home instead. Another example is if I'm out drinking and there's a person over there, I'm not going to tap that person on the shoulder if I don't know that person. You take accountability for your actions and what happens because of what you do or don't do, and how it impacts others. That is what being socially responsible means. Now, this is something that a lot of people don't think about because they're too up in their ego.

How to know when you are being USED (Series) E6

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How to know when you are being USED (Series) E5

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How to know when you are being USED (Series) E4

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How to know when you are being USED (Series) E3

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Owned Media

There are many companies out there that say they're going to get you front page because you're going to pay and that's cool paid media. Now, the problem with paid media is it's paid and it's not as credible as owned or earned. We'll talk about that in a minute. So, for example, let's say that somebody says they're going to get you on a TV program and it's going to be X dollars to get you on for 20 seconds.Oh, this is great. I'm going to be on this major channel in New York City or in my local town. And this is going to be amazing. Well, yes, it is going to be amazing. However, most people that will do business with you are probably going to know that you actually paid for that spot because the people that appear there are sponsors.They don't really call them sponsors, but they are sponsors. They pay to have a prominent position. Thus, they don't really have credibility.That's all your owned media. There's another type of media and it is called earned media. What the heck's a difference I'm getting now? Earned media is when you get on a TV show, get interviewed for a newspaper or some other type of media. Usually what happens is a reporter will contact you and they'll say, I want to do a story on you that is earned media. Now that might air on TV, that might be the local newspaper, or it might just be to promote you in some type of a journal that they're running or sign. That is what we call earned media. The reporter basically does a story on you and they feel that you're credible and they want to share what you've done to the world.This is extremely credible and you don't pay anything for earned media, but earned media doesn't happen overnight. You have to demonstrate that you are someone who is an expert in your field. And once you've done that, the media usually wants to reach out to you.

How to know when you are being USED (Series) E2

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How to know when you are being used (Series) E1

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